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By Eric Quanstrom #leads September 8, 2016

Generating leads just got easier! A recent survey found that, on average, 91% of clients are willing to refer someone to a business they work with.

Asking for those referrals can be tricky because you don’t want to jeopardize your relationship with the 9% of clients who aren’t comfortable making that referral. As long as you leave your clients an out, this is a groundless fear. The easiest method is sending an email gently requesting referrals if they find your service valuable. The second easiest is offering a referral incentive, such as a discount off the next order. Finally, adding a built-in referral system to your marketing program makes it easy for your clients to share with their network. You see that last one built into most mobile apps where you can share your progress with your friends.


As an example, I know a successful copywriter who doesn’t do any of his own marketing. An incredible feat for a freelancer. He only requires that if you find his service valuable, you refer him to someone you know who is in need of a copywriter. That way, he can spend more time focusing on writing the best copy for his clients.

This can apply to any business. The more it’s built into your system, the smoother it will be. The next time you design a product, keep in mind that building in a referral/sharing system is much easier than adding one later.

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